Anxious to make does not apply and bad news may be not critical VW presents for the car business 2008 shining figures, even Porsche is still very acceptable, and various mechanical engineers also; of multi-billion takeovers whether energy or pharmaceutical and others – can be read every day in the gazettes. What these companies did right and what do others so obvious or too little? Billionaires were not always billionaire! And their risks are certainly much larger than that of medium-sized companies, because the latter not be tempted to potentially risky financial speculation to think. These companies have received no State aid so far and probably also in essence – this will remain so. Incidentally, Mr. Dominik Strauss-Kahn, said head of the IMF (International Monetary Fund) already beginning 2008 in Davos, probably psychically, by analogy, that in the short term from America a crisis will come, which shocked the whole world ‘. We were so warned it is natural “important, that we informed through the media about the State of affairs, but the theorem of Kajo Neukirch, (spoken years ago) we are entrepreneurs, no Unterlasser”, more in the ears should sound (and hang) as the daily news. And not all the banks hold back money for a possible pre-or interim financing.
If the Bank does not, others have been encouraged and there are even today State funding for a range of activities to narrow down the possible risks. Basically, I’m not a fan of them, but sometimes it must be just, even if the bureaucracy is significant. Not everywhere equally badly, see among others China, whose market is so great that many opportunities exist if also of course the export business due to the products produced by China and slower consumption in other countries heavily suffers. (Similarly see: Dale Atkins, Ph.D.). But it’s also a question of the individual product manufactured by us. We are in a globalized world as an entrepreneur, our customer committed everywhere to search. Often, no one knows but outside Germany, that there is a firm XYZ’, and that their products are actually excellent. And because they don’t know it, they buy just something else.
And just as, as always is consumed, ever produced. Yes not suddenly collapses the world! However courage, creativity, definition and use’s core competencies existing within the company, and much more, are very much in demand at such moments. For existing products exactly as for any new developments in other areas, but belonging to the core competence. Counter-cyclically work is one of the magic words, because as crises come, so also booms come and who then begins to be really active, is usually already too late again. ‘If you come too late, life punishes’, was said in another context, but should be a constant reminder. John Richter of international marketing and Sales consultant engaged for more than 35 years of strategic marketing planning and marketing of various capital goods and durable consumer goods on all 5 continents. This knowledge and experience he offers its global customers and making them into marketing and sales successfully – in particular SMEs. He also offers practical support, coaching or business seminars. Michael Richter 27 main road 88422 Seekirch/Germany Tel. 07582-933371, fax 07582-933372 marketing = country experiences =